The geo link service allows you to create shortened URL links which when clicked can redirect a visitor to another URL based on their geolocation.
You can redirect visitors by their country, state/region, city, latitude-longitude-radius zone and IP address.
You can create multiple location segment - redirect URL rules so visitors from different locations can be redirected to different URLs.
You can see a step by step guide with screenshots here: http://help.geotargetly.com/en/articles/2147516-quick-start-guide