The geo location service allows you to obtain visitor location data in your website through javascript functions and also display visitor location directly in your website.
You can watch a video tutorial here:
You can also consult a step by step guide here with screenshots on how to set it up: http://help.geotargetly.com/en/articles/2149369-geo-location-quick-start-guide
You can obtain/display visitor country, state/region, city, latitude, longitude and IP address.
This data can then be used in your website's javascript or HTML to create customized location based features.