Selecting this option will display the popup on all pages and subpages of the website URL
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Examples:

If your Website URL is http://mywebsite.com, then the Geo Popup will show in http://mywebsite.com and all subpages of http://mywebsite.com such as http://mywebsite.com/blog and http://mywebsite.com/shop and so on.

If your Website URL is http://mywebsite.com/shop, then the Geo Popup will show in all pages of the shop, http://mywebsite.com/shop/productA, http://mywebsite.com/shop/productB etc. including http://mywebsite.com/shop.